Just like any other type of blogging, video blogging (vlogging) is done with the use of video footage. These can either be hosted on your website or uploaded to video platforms like YouTube or Vimeo. Just like any other blog, your content will be viewed by the public and they will be able to rate, comment and share your video as they choose. The only big difference between vlogging and blogging is the use of content. A video production company in Reading can help you optimise your efforts.
Advantages of Video Blogging
Depending on the strategy you choose to employ, you can host your own videos or upload them on to many different posting platforms that support video content. You can also allow others to embed their video on their site and this can greatly increase the broadcast radius. Although, if you want to begin a personal video blog it is a good idea to begin with a solid capacity to communicate in the language your audience will be using. This would mean having a good command over spoken English.
Businesses and video bloggers of all types can also hire the services of professional video production agencies and even accompany your video blogging with a related content strategy that drives more people and maximises the effects of your video blog.
Video content has a much higher capacity to go viral than your average text content. When a rash of video spam was released on Facebook, it was noted that no text spam had ever gone as viral as video spam did. This proves that more people are watching videos on Facebook than reading text. There are many companies and industries that have their own YouTube channels that provide their audiences with considerable video content. This not only increases the rate of traffic but also keeps the audience that is more active on YouTube than on Social Media in closer contact.
Interactive and Descriptive
Video blogs are interactive and can apply a great many visual effects and video techniques to provide insightful and engaging information to your audience. Video blogging is far more personal than blogging and makes a better connection with your customers or demographics. You can make a better demonstration and presentation of your products and services and this always makes a better impression on your customers.
Works Great for Tutorial
If you have set out to write a tutorial blog, you will find that it takes a lot of words to provide suitable instruction, especially on more complex topics. But, video blogging allows you to circumvent the proverbial 1000-words with a few well-planned examples. This will also keep more visitors engaged in your content. I have used countless online tutorial videos on everything from mastering Adobe to changing a light switch and those that come with video content always provide the clearest instruction.
Live Video Blogging
Now, with the advent of advanced video technologies, you will be able to create a live blog session and communicate with your viewers across the globe. This is also called “live streaming” and is used by bloggers everywhere to make important blogs about breaking news and other important topics. You will also be happy to know that video blogging won’t take much more of your time than regular blogging.
Make Money from Video
Video ads are gaining a huge following and those used in YouTube in-stream ads have been found highly effective at cultivating a good response. You have a choice here in how you choose to do this. You could create your own online platform and add your own ads to videos. Or you could join the YouTube partnership program and monetise your videos using the AdSense tool.