Are you thinking of going fishing with your kids? Well, it’s the perfect way to bond. Even better, you can get your children away from their mobile devices and into the fresh air. By going fishing with your children, you can allow them to experience the beauty of nature, the wonders of wildlife and, most importantly, the art of patience. When going fishing with your child, you need to employ a lot of patience. Remember, it’s a new learning experience for them. Therefore, they might get a few things wrong the first time round so you need to make accommodations for this. Here is some of the most useful advice for you when trying fishing with your kids. When Is the Right Time to Go? When you plan a fishing trip, you should go when the weather is sunny, dry and warm. They will not enjoy the experience when you take them fishing in the cold weather or when it’s extremely wet. They will get bored and miserable so fast and just want to go back home. To take the stress out of organising the trip look for an excursion such as those offered by Candy Tours, all the details are taken care of so you can just turn up and bond with your children. How to Prepare for a Fishing Trip with Your Kids Every time you go fishing with your children, you need to be prepared. Here are some useful tips to help you prepare for the fishing trip. • You should bring plenty of snacks and drinks. If it’s going to be too hot outside, you can also bring some ice cream in a cooler and some way to provide shade. • Don’t forget to bring some insect repellent to avoid being bitten. • Also, you need to bring anti-bacterial wipes so they can wipe their hands right before they take a snack. • Always pack an extra change of clothes. • Bring a few chairs or blankets where they can sit and relax. Note that, they might be a little fed up if they are standing for long hours when they haven’t caught anything. • Plan some activities to keep your child a little occupied when they are not fishing. You could bring a colouring book, a pack of cards or a few games. Choosing the Right Fishery You need to choose the right place to go if you want a successful fishing trip with your kids. Choose a place that’s well-stocked with many chances of catching a fish. Make sure the place is family-friendly and not too crowded. Teaching Them How to Handle Fish Here are a few basics you need to teach your children about handling fish during the fishing trip. Remember, when they catch a fish, they might become too excited and want to hold the fish or actually touch it with their hands. • Teach them how to handle the fish carefully and return it to the water gently and as soon as possible. • Make sure they know that touching the fish for a long time can be harmful since it removes the slimy coating found on the skin which acts as a protective coating. You can take photos of them with their catch but make sure the fish goes back into the water very quickly. The Legal Requirements Don’t bring your kids with you to a fishing trip if you don’t have the legal licenses. Therefore, prior to the fishing trip, you should apply for the right fishing license, permit for fishing or day ticket to avoid any legal conundrums. Fishing Tackle for Young Kids Once you arrive at the fishery, your children might want their own fishing rods. Look for simple fishing equipment so it’s easy for them to use. You can set up a short pole or fishing rod for the best results. If it’s their first time fishing, you should set up float fishing. A float allows the kids to watch as they wait for the fish to bite. It’s actually exciting for them to see this action. Fishing is very fun and exciting when there is a lot of fish to catch. However, it might not happen exactly like this. When there is nothing to catch, you can teach them about the different types of baits, angling and different species of fish.
Are the 4P’s – product, promotion, price and place – still important? Has the invention of customer-centred marketing overpowered them? Has digital marketing made a huge change in advertising and sales funnels? Note that the 4P model was the go-to marketing choice for the better part of the 20th century. Here, marketers used the model to reach target audience without using direct communication channels. Even worse, the channels used for communication were not providing meaningful feedback. In the 20th century, some of the dominant marketing channels include television, print media and radio. Here, buyers had access to information about products, news, services, trends and events. How Did Customer-Centricity Come About? The Advertising Age in 1990 featured ab article from Bob Lauterborn. Here, he mentioned that the 4P model was dying and marketers should take time to address other critical issues. Of course, the article was right. During that time, there was increased competitiveness in the developed markets. On the other hand, customers had become increasingly knowledgeable and very choosy. Therefore, they were less likely to react positively to anything forced down their throats. Corporations and numerous brands realized that incorporating customers in their services and product development sincerely was the right way. That’s because it provides sustained viability, for short, medium and the long-term. The 4P model was then replaced with the 4C’s model since it has a better representation of the marketing strategy. Here, customers are at the centre of any marketing communications. Therefore, it is oriented to their needs and their buying habits. Also, it revolves around the end result they are looking for and how much they will actually pay for the product. How Is Digital Technology Changing The Sales Funnel? The sales funnel refers to the flow of customers inside your business. It starts with customers being suspects (people who are unaware of your business and who don’t have any present connection to it) then sales leads and finally actual customers. Here is what you need to know about the effect of digital technology to the sales funnel. 1) The Modern Customer Journey Many suppliers and customers are quite unappreciative of the notable changes in the modern customer journey for the last 15 years. Take for instance, the customer journey of a gamer, holidaymaker or gambler in the previous times. If you are going for a holiday, you had to shortlist, compare and buy a holiday by using the services of a travel agent. On the other hand, buying the latest video games involved visiting the local computer games store and befriending the experts. Also, gambling has become a fiercely competitive battle among various betting companies who entice people with perks and odds. The internet has completely changed the customer journeys for these types of people. Now, customers have better control of the product through the various research phases. Therefore, suppliers and brands need to know how to respond accordingly. The changes have now been accepted. However, only a few suppliers and brands have changed their marketing efforts to reflect the new reality. 2) Marketing Vs Sales Previously, marketers were not responsible for sales. That’s because they couldn’t be held to the expectation of creating the best brand experiences for customers when handling the bottom line (return on investment – ROI). The invention of digital technology has brought both sales and marketing together. In many industries, they are part of the same thing. It would not have prospered if done the same way in the previous years. 3) Marketers Are Now Sales Lead Generators Digital technology has pushed the customers’ influence further down the sales funnel. As a result, there is continued convergence of the sales and marketing departments. In many types of businesses, including e-commerce sites, revenue is the direct and main objective of doing anything. There is optimization of lead generation activities, brand awareness, sales conversions and much more. Now, these things are easier to measure so marketers can ascertain their productivity in the whole thing. In conclusion, digital technology has revolutionised how we sell things and how customers approach and appreciate our businesses. Take advantage of this to boost your sales accordingly.
Most aspiring homeowners get disappointed when they realise that the size of house they want is large and the one they can actually afford is smaller than expected. This can be frustrating. There is one solution for getting more space in your home, you can turn your attic into an extra bedroom. Not only will you have an extra room, but you will also increase the value of your home. How do you achieve this? Well, here are some pointers. Find out if the Project Is Actually Possible You need to find out if the attic is big enough to convert into a room. Get the help of a structural engineer so that you can work with specifics. This way, you will not get too invested in a project that may not work. You can do research online and also employ a contractor to get the exact measurements of the room and an Electric Heating Expert to figure out the best way to keep the new room a comfortable temperature. Once they confirm that it is possible, you can start drawing the plans. Consider the Design of the Roof There are designs that can be accommodated in a loft and others that simply won't work. Get an expert on remodelling to give you their opinion. Their experience should be enough for them to know how to make it work. If they say that it cannot be done, then do not push the issue any further. If you are thinking about changing the design of the roof so as to make extra room in the attic, hire a structural engineer to ensure that the integrity of the house is maintained. Types of Loft Conversions Rooflight This is usually the cheapest because it does not require too many alterations. In most cases, it will not even require permission from the local planning authority. The major task of the project is integrating windows into the roof slopes. Dormer These are perfect for roofs that are pitched in shape. A dormer roof usually appears like a box protruding from the slope of the house, which is why most people prefer to have them at the rear end of the house. They are perfect because they have lots of vertical room. Mansard This type of conversion is done for roofs that do not have sufficient headroom. The conversion involves replacing the slopes of the roof. The end product is a roof that will look almost flat and that will also be very steep. What Considerations Should You Make? You need to make sure that you do thorough research before embarking on your project. Most regions have permissions for the owners to do dormer and rooflight conversions as long as they stay within certain limits. For mansard conversions, the rules are a little different. You may have to get a permit to do this kind of project. You also need to consider the cost of the whole project. You can get different opinions from builders and compare prices for each. It is advisable to hire a professional because they will have an exact plan for the conversion. This will prevent delays in the project. Keep in mind that the regulations do not allow conversions where the materials used for the conversion are of different building material from that of the house. This is important because it maintains the stability of the rest of the building. The floors need to be steady because they are the roof of the rest of the house. Any collapse could lead to injuries and extra cost in repairs. There are building control officers that have to ensure that all the regulations are being observed. They will do this at various stages of the conversion. They are also going to issue you with a certificate of completion once the job is done to a satisfactory level.
When spring comes knocking, many homes start prepping the place for the visitors that will be coming around for backyard BBQ parties later in the year. Some families will be ready to spend more time indoors or around the home having fun as they entertain themselves. Such plans call for some thorough cleaning and decluttering so that everything looks spotless when also gearing up for an incredible summer. Below are some of the cleaning tasks to add to your spring-cleaning checklist. If you can't face the tasks yourself or aren't able to clean then turn to CJH Cleaning Services. Fridge and Freezer The fridge and freezer are often left out of the equation when it comes to general household cleaning. And while they may not need regular cleaning, it is prudent to give them a bit of a wash every now and then. Do not wait until you have to throw out some old food. Spring cleaning presents an ideal opportunity for you to give these appliances a deep clean and here's how. Remove all the shelves, wash them separately. Also, scrub down the interior of the fridge and freezer and give it a good wipe using a clean cloth soaked in a solution mixture of equal parts of water and vinegar. Under The Bed The underside of the bed is one place that fits the phrase, ‘out of sight, out of mind’. We often shove things under there, some by accident and others intentionally. We consider this area a temporary storage space. But the continuous throwing of items underneath the bed creates a dirty environment and breeding grounds for germs and pests such as mites and roaches. Therefore, you need to get on your hands and knees to reach under there and remove all that clutter then throw out whatever you deem as rubbish. You can take whatever you still need to the garage for storage. Ideally, the space underneath your bed should be empty or reserved for one or two things you need regular access to. Bins Yeah, the containers are meant for trash, but they also do need a good wash now and then. While this may not be something that comes to mind or you would enjoy doing, it is essential, especially if you have indoor bins. Cleaning them keeps them from developing moulds. You need to do this once in a while, and even if you place binbags in them, these plastic bags can leak, leaving the trash cans and the house stinking. The odours will attract flies and other unwelcome pests. Use some liquid detergent and hot water to clean the rubbish bins and give them a good scrub before rinsing and letting them dry. You can finish with a scented polish spray to give the containers a sparkly touch and fresh smell. Cupboards Cleaning the outside of the cupboards is something that you often do, but people often overlook the inside. In most cases, you dread having to take out all the utensils, cutlery, and kitchenware. But the inside of cupboards does accumulate dust and grime over time that will also attach to the food and different items you have in there. Cleaning the cupboard inside and out presents an opportunity to take out its contents, clean them, and reorganise them. It is a task that applies to all cupboards including the one under the sink where you store your cleaning products. Now that you have cleaned your home and organised everything, you can turn your attention to the things you discovered need a different storage area. You need to figure out where to put everything and what you need to donate or throw away. You can start by keeping the products and items you don't use daily in a self-storage solution so that you can free up some space for other things. Giving your home a thorough cleaning and tidying up also makes it feel fresh and inviting for the spring and summer seasons.
Would you say that the 4Ps are still important today? What was the impact of digital on the effectiveness of marketing and sales funnels? The 4Ps model relies of four pillars - product, price, place and promotion - to build a viable marketing strategy. This model worked very well for almost one century, since marketers didn't have too many ways to get meaningful feedback from their target audiences. Television, print media and radio were effective, but they didn't offer too much room for direct communication. Potential buyers got their knowledge of products and services from mainstream media channels. The Rise of Customer-Centricity Back in 1990 Advertising Age published an article by Bob Lauterton stating that the 4Ps were outdated and ineffective, hence the need for marketers to find new ways to reach out to their target audiences. Bob's words were true: Due to the increasing competitiveness of developed markets, consumers were becoming extremely picky and less likely to believe everything they were reading or seeing. Big brands started to understand that the long-term viability of their marketing strategies needed to rely on bringing the customers closer and making them part of the dialogue. Agencies like marketing companies Basingstoke helped lead the change here. The 4Ps model was replaced by the 4Cs model, which offered a better representation of new marketing strategy trends. This model places the customer in the centre of marketing communications. Everything focuses on the needs, the buying habits and the problems of the actual customer, as well as on the outcome these people are seeking. Digital Makes the Old Funnel Models Obsolete A marketing funnel is a depiction of the purchasing process and of taking individuals through the steps that turn them into buyers. Potential customers begin their journey as "suspects" (knowing nothing about the brand and its benefits). They become "prospects" (acknowledging your products and their benefits), and then they turn into sales leads and eventually paying customers. The Modern Purchasing Process The changes to the customer journey over the last decade are still not clear or appreciated by brands and customers alike. Just think about the way holidaymakers, gamblers and gamers of the past used to make purchases: Researching, short-listing, comparing, and eventually buying required them to see their local travel agent at least once. Buying the latest video games required discussing with a specialist in a computer games store. Gambling has also evolved into an extremely competitive online battle among the biggest brands in the industry seeking to attract gamblers through special promotions and apparently valuable perks. All these customer journeys, as well as perhaps 99% of all others have been influenced by the internet. Travel seekers now have more control over the research phase of the purchasing process. Brands and travel agents need to adjust their communication and their marketing strategies to cater to this new way of doing research. Although most brands and suppliers are aware of this new way of buying, very few of them have fully adjusted their sales and marketing funnels to reflect this new type of customer journey. Marketing vs. Sales It's not uncommon that marketing people avoid having to be responsible for closing a sale. Having to keep tabs on your ROI at all times may have a negative impact on the effort to create valuable and rewarding experiences for potential customers. The truth is somewhere in the middle. There's great value in human creativity, but digital has brought Marketing and Sales closer than ever before. We can't even imagine one without the other, even though no longer than 15 years ago this would have been impossible to imagine. Marketers Are Also Generators of Sales Leads Digital offers the customer a greater decision power. This led to the ongoing convergence of marketing and sales. Most e-commerce businesses set revenue as their main objective. Effective lead generation and satisfactory conversion rates aren't possible without the careful optimisation of all marketing and lead generation activities. More often than not such activities are not that easy to measure, so marketers must unleash their creativity to devise and implement new methods of keeping tabs on their ROI at any given time. Modern marketing and sales are tightly intertwined.
Summer is already here and the days are getting hotter as well as the nights. Schools are out for the summer, people are planning their vacations and major sports events globally are going on. Well, if you are planning to spend more time in your kitchen this summer, you need to know how to prepare your kitchen for the season effectively. Here is what you need to do. 1. Keeping Things Cool Well, if you want your kitchen to be ready for summer, you need to consider the type of technology that allows you to keep things cool in the kitchen. Of course, your refrigerator is the first step. Start by updating it in preparation for the hottest season of the year. With simple research, you can find the ideal refrigerator for your kitchen this summer. Even better, there are many models, styles and options to choose from when looking for a refrigerator to help you cope with the summer months. Don’t forget to look at the various colours available, especially if you don’t want to be stuck with the traditional white colour. Make sure the fridge matches with the rest of your kitchen appliances and even better, look for one with a built-in ice machine for the best results. 2. Brighten up Your Kitchen Your kitchen might be large or small but you can brighten it up in preparation for summer. You should look for ways to bring in more light. Opt for sleek and crisp lines that will make the whole place feel larger. Even better, you should pay more attention to the windows and make sure there is more natural light flowing in. There are also other ways you can integrate the outside with indoors when it comes to your kitchen during the summer. For instance, you can add a herb garden to the window sills, especially if it will help bring more of the outside in. You can choose any herbs such basil, thyme or mint to make it easier to prepare tasty meals. Note that, they don’t grow too high so they are perfect for your kitchen window sill. 3. Add Light Colours to Refresh Your Kitchen Even if you have a limited budget to completely renovate your kitchen, there are many things to do to refresh the place and get it ready for summer. For instance, you can buy some colourful dinnerware to brighten up the room. Also, you can look for coasters and table mats with colourful floral patterns to brighten up your kitchen. You don’t need to spend so much money refreshing your kitchen. Add a few touches of colour to create an amazing summer vibe. Alternatively if you have a reasonable budget to spend on the project consider hiring HL Decorating Contractors so you can spend more time on soaking up the summer sun. 4. Redesign Your Kitchen with New Units If you want to create a full revamp for your kitchen, you can introduce bright and summer-looking colours. Your kitchen will clearly be ready for summer. Of course, if you love a subtle look, there are also other things you can do to make sure your kitchen is ready for summer. For instance, you can start by adding new cabinets and wall units in your kitchen. Even better, you can choose white colours for these new units because it blends in with everything. The colour will reflect the natural light and make your kitchen appear very spacious. Also, if you ever choose to add different colours, the white units will serve as the perfect canvas. 5. Get the Kitchen into the Best Shape You can do your spring cleaning very late to make sure your kitchen is in top shape for the summer season. Make sure the appliances and crockery are properly cleaned and tidy for the best look. Are you planning on entertaining people this summer? You should check out various barbecue ideas to help you pull off a great cookout in your backyard or indoors depending on your preferences. By following these tips, your kitchen will be ready for summer. You can sit back and prepare meals or host guests in your kitchen or backyard for the amazing look and feel all through the hot summer season!