While you should never choose 'going viral' as the main goal of your video marketing campaign, this term has become the latest craze in the digital world. Most of you, digital marketers, may already be familiar with facts like these: billions of YouTube videos are watched every single day; social videos generate heaps more shares than text and images; adding videos to a landing page boosts conversions; and 80% of internet users recall a video commercial they've watched online within the past 30 days. Well, if you also strive to see such impressive results, it's about time that you become familiar with the best practices to help your video get noticed and propelled forward by millions of social media users. Here are a few of our favourite tips to create powerful, inspiring and potentially viral online videos. 1. Make Your Video About the Story Rather than the Sale Hard selling makes people shy away and even reject your communication. Don't allow your brand to become the annoying stuff that makes people hit the 'back' browser button. Rather than trying to sell your stuff, focus on telling a story. As a matter of fact, the rules of written content marketing apply to video marketing as well - the main point is to provide value to your followers and potential customers. By addressing the most stringent needs and the deepest wishes of these viewers, you'll manage to grab their attention and to stir some emotions. If you fear losing leads by using this method, consider adding a strategic call to action by the end of the video. Make sure, though, that it fits naturally into the story. 2. Start Your Video with the Best 10 Seconds Ever About 20% of your followers will stop watching your video within the first 10 seconds. According to video marketing experts, your materials should always be short and to the point. Our advice is to start with the most interesting things, in order to have your viewers hooked on watching your videos to the end. They should perceive its value right off the bat (you only have 5 to 10 seconds to persuade them). Teasers and smart questions can contribute to igniting the curiosity of your audience and to grabbing their attention. Your video should instantly answer the question "what's in this for me?" to keep people hooked. Your video can make them laugh, it can teach them something new, or it can answer one of their biggest questions. 3. Optimise Your Video for Search Engines If you want your video to be successful, you need to make sure it enjoys a good visibility in search. For SEO purposes, you may want to publish your videos to your own domain before uploading them on video sharing websites and social media networks. In addition, remember to enable embedding on your video. This will help others share your video content and spread the word about your business. This is a good method to attract a nice share of inbound links. When you, or your digital marketing agency, optimise a video for search, keep in mind that the description is by far the most important thing that can help it climb to the top positions in the SERPs. SEO can be a tricky thing to understand and stay up to date with, so it's best to appoint experts like Leapfrog Internet Marketing. Google's crawlers rely on descriptions to understand what video materials are about and to rank them accordingly. Make sure you provide Google with exact instructions on what to do with your video after indexing it. 4. Don't Be Dull! Use Humour! Many people in the corporate world believe there's no room for comedy in such environments. However, if you used humour to make your point in an economical and effective manner, why wouldn't you give it a try? Your followers want to laugh. They want to step outside their usual world and let you entertain them. Well-written captions can take you a long way. The more you can relax, the more you'll help your viewers feel at ease and forget about their worries.
People who are looking at houses in UK know that they are rising in value but not in size. If you are a person that wants to get more money for your home, you may want to convert an attic into a loft bedroom. Why a Loft Bedroom? The space in an attic may not be used very well. You can have a loft bedroom that is useful and practical. If you still need to store items there, you can make access with built-in cupboards for lots of storage. Loft bedrooms create order out of attic space that is virtually unused in most cases. People who use their attics for storage do not take ample time to utilise all of the space. With a loft bedroom, the space will be practical and useable. What Do You Need to Do? First, you need to understand the type of loft that you want. Is there enough room to turn your attic into a loft bedroom? The measurements need to be 2.4 up to 2.6m in height. You also need to make sure that there is enough room for rafters and purlins. Be careful to take good measurements. If you need assistance with this, ask a friend or loved one to make sure that you are doing it properly. Experts can be called in if you still have problems with it.To get an idea of the price, you could get a house extension estimate. Do You Want a Dormer or Mansford Conversion? For a Dormer window, most houses with pitched roofs can be converted. Most Dormer lofts are in the back of the house. With the Mansford look, the roof will need to be replaced so that you will have room to stand. You need to speak to a specialist that can tell which will suit your home better. Is a Special Permit Needed? There is not a special permit for a loft to be in your home if you have space of 50 meters or less. This is beneficial because you will not have to worry about this aspect of development. It is allowed. However, you will still need to be in code for the loft bedroom and there are strict rules. Your Loft Bedroom Will Need to Be in Code Nothing ruins a home improvement like finding out that it is out of code. Be sure that you know the codes for your area before you begin to build the loft bedroom. This takes into consideration safety, flooring, and more. Be sure that you have an expert help you with the codes that you need to follow. Lighting Needs to Be Considered Planning the lighting, you will want to consider shelving, joinery and skirting for hiding lights. This is because most loft bedrooms are large in size; you want to hide the lighting so it gives light but is not obvious. Comparison shop for the most reasonably priced lighting that you can find. You also want to do this with other materials that you will need for building your loft bedroom. This will include lumber and tools. Decorating You will enjoy decorating the loft bedroom. It can be made very interesting as it is out of the way. Make it a room that you are extremely proud of with unique touches. Using the attic space in your home for a loft bedroom may solve many problems for you. It is especially useful for guests to sleep in when they come to visit. Other people allow their children when they are older to use the loft bedroom as their space in the home. Any way you look at it, having an extra bedroom is a plus. You will have the space that you need for practical use instead of just for storage.
It has been proven that introducing your children to how food is prepared in the kitchen and getting them involved as young as possible contributes towards helping them to make choices that are healthier when they grow up, and can even help to prevent picky eaters.
Introducing your child or children to your kitchen when they are still young, will help them to develop the skills that will benefit them immensely when they are older. It also helps to impart fond memories of the time they spend with you.
However, before you embark on this crusade in order to get your kids more involved in your kitchen, it is crucial to first make sure this space is inviting, and more importantly, a safe environment to work in. This will go a long way towards teaching your children about practical food preparation, how to cook and a way to enjoy mealtimes together. Here are a few practical tips to ensure your kitchen is child-friendly:
1. Avoid Any Sharp Edges
Keep in mind that a young child is more likely to only just reach worktops or the handles of kitchen cupboards. And when it comes to younger children that are still developing their spatial awareness, they may be prone to sustaining cuts or bumps.
While the more modern designs are focused on sharp and sleek edges, when you have small kids in the kitchen it would be better to consider a design with edges that are rounded. In addition, choosing kitchen units that are handleless is one of the easiest ways to make sure your children won’t bump their heads and it removes the temptation that these handles need to be opened or pulled on.
It is also a good idea to use magnetic locks on your base units, yet you should always still store any dangerous items in cabinets that they are unable to reach.
2. Keep Your Hot Areas Safe
While all the best child-proofing methods in the world will not come close to being vigilant, you can still use these tips to lower the risks involved from the hot areas such as boiling kettles and hobs. Your custom glass splashbacks might encourage your children to focus more on the hob, so when possible, choose one of the induction hobs rather than an electric or gas stove. The induction hobs are designed in a way that they only provide heat to a pan or a pot rather than the hob, which means that once you are finished cooking and you have removed the pan, the temperature quickly drops, reducing the risks of burns.
3. Keep A “Kids” Cupboard
Even though safety in the kitchen is paramount when there are young children around, you should still make it an environment where your kids can explore and learn. Dedicating one of the cupboards in your kitchen for just your children will help them to enjoy preparing and cooking meals with you.
Choose one of the low-level base units that are easy to access for your kids. Equip the cupboard with safe equipment, food items, and utensils. This could include items like plastic cups, bowls, measuring spoons, and plastic utensils. This will also allow them to set their own places at the dinner table.
4. Have Fun
In addition to the safety tips mentioned above, if you want a child-friendly kitchen it is important that you are relaxed and you are able to have fun with your kids. Once you have taken all the steps necessary to create a fun and safe environment you can focus more of your attention on enjoying this special time with your children.
Whether you prepare food together or dine together as a family, try to make sure your kitchen always feels like an inviting and welcoming space for your kids.
Research has proven over and over again the benefits that children can experience by spending more of their playtime outdoors. As these lists of benefits continue to grow, more parents are starting to realise the importance associated with outdoor environments, and how this time outdoors is so beneficial for young children. Whether your kids are spending time outdoors when at home or when they attend our preparatory independent school, it forms an essential part of the way they learn and their education. It also stimulates their mental and emotional growth. This is why you should set time aside, or request that your nanny does, to allow your children to explore and to really enjoy the outdoors. Here you can read more about Payroll for Nannies if this is something you're interested in as a way to free up more time for your children to play outdoors. Below are some of the top-rated benefits that kids are able to experience when they are allowed to play outside. 1. Encourages Curiosity and Creativity Children are intrigued and interested in even the smallest things, and they can gain inspiration from just about anywhere. When they are outside it encourages creativity, whether this involves building or playing in a sandpit over the summer months, or throwing a ball or leaves around in the months of autumn. There are so many things that can spur a creative mind. In addition, the open spaces allow children the freedom to explore using their minds, following where their curiosity might take them. 2. Improves Their Social Skills Social skills are one of the most important elements when it comes to healthy child development, especially their personalities. The ability to socialise in environments other than home or school will assist them in learning about different types of challenges and situations. For instance, learning that they have to take turns to use a swing or a slide, to look after each other and to play safely will assist with the development of social skills when away from adult supervision. An opportunity to meet other children at local parks or the beach offers kids a chance to explore experiences that are new to them and make a few friends. 3. Allows for a New Perspective Expansive outdoor spaces encourage children to grow with confidence and become less fearful. The activities that involve observing seasonal changes and exploring wide open spaces, help children to start understanding the world around them. Observing wildlife in its natural habitat also teaches understanding of the natural world and most importantly empathy. 4. Increases Muscle Strength Playing outdoors is not just great for cognitive development but can also be beneficial for muscle development. Time spent running around, climbing up frames and obstacles or challenging themselves on an obstacle course all contribute towards increasing muscle strength. This will also improve the child’s ability to adapt easier to differing situations along with increasing their overall fitness levels. It is recommended that both teachers and parents should be encouraging kids to play more outdoors, especially with activities and games. In this way, risks associated with obesity are also lowered. A simple activity such as a 30-minute walk out in nature can assist with improving their stamina, muscle strength and their intake of fresh air. 5. Refines Motor Skills Outdoor play gives kids various objects to explore and play with, which goes a long way towards assisting them with developing gross and fine motor skills. From climbing trees to building castles in a sandpit, all these activities help with developing motor skills. In the first 5 years of a child’s life, it is very important that they are offered with ample opportunities to participate in experiences and experiment with different objects in order for their skills to develop. 6. Improves Their Level of Happiness It has been scientifically proven that spending time outdoors helps to improve the way we feel. Good quality air and Vitamin D from the warm sunshine along with beautiful surroundings helps to stimulate happy hormones inside the brain which naturally improves the way we feel and our moods. Moreover, children are able to release any frustrations or built-up energy in a constructive manner by playing freely and running. Outdoor play can also contribute to better sleep patterns, which helps to improve their happiness levels.
Taking your children fishing is a great way for your family to bond. It also shows your children that there is more to life than their mobile devices and game consoles. Fishing also gets them outside and lets them explore the wonders of nature and learn the fine virtue which is patience. Taking children fishing will require a lot of patience from both children and adults. As it is a new learning experience, you need to expect your child to get things wrong. You need to make allowances for this.
When to Go
You should choose a day that is sunny and dry with some warm weather. There is nothing worse than heading out to fish in cold and wet weather. In these conditions, your children will get bored and want to go home sooner.
What to Pack
Be Prepared, being prepared is very important when you take children fishing. You need to ensure that you have enough food and drinks with you. If it is going to be a very sunny and hot day, you need to have some sun cream as well. You should also pack a lot of insect repellent, a change of clothes and some anti-bacterial wipes to keep everyone’s hands clean. Chairs and a blanket to sit on will also be important because children will get tired of standing with a rod in their hands. This is particularly true of they are not catching anything. Before the fishing trip, you should take the time to plan some activities to keep your children occupied when the fish are not biting. A deck of cards, some games for the family to play or some colouring books are good ideas.
If your children are not catching anything, you do not want them to think of the day as boring because they will not want to come out again. Choose a fishery perhaps if you want your trip to be a success and if you need to choose the right place to go consider Lake Raho. A fishery that is well stocked is a good idea because the chances of catching a fish will be much higher. This will make it more exciting for the children. You should also choose a fishery that is family-friendly and does not get too crowded.
As children lose interest fairly quickly, you should choose somewhere that has other things for them to do when fishing has lost its appeal. Slides and swings are a good option depending on your child’s age.
Teach Children To Handle Fish When your child catches a fish, they are going to be excited. This leads to them wanting to hold and touch the fish. You need to teach them how to handle them carefully and gently. Also show them how to return the fish to the water as quickly as possible. You should tell that that handling the fish too much will hurt them because it removes their protecting coating. If you want to take a picture of your child with the fish, you need to do this quickly. The fish should be returned to the water as soon as possible. Make sure it is Legal Before you head out, you need to check your Fishing License.
What License You Will Need
You should have the right license as well as a day ticket or permit that allows you to fish. Tackle for children when you get to the fishery, your child will want their own fishing rod. It is best to keep the equipment simple as this makes it easier for them to us. A fishing rod or short pole will need to be set up for them. If this is their first fishing trip, you should consider float fishing. A float allows them to watch something while they wait for the fish to bite.
It can also add to the excitement when the float disappears under water when the fish takes their bait. Fishing can be a fun and exciting activity when you get a lot of bites and catch a lot of fish. The problem is that it will not always turn out this way. If fishing is slow on the day, you should talk about different types of bait, different pieces of fish and angling. Keep your children interested by talking about the nature around you.
A colocation data centre is a type of managed facility that allows organisations to lease the space they need, normally within a dedicated rack or cabinet or within a separate and defined cage. The major difference between colocation and a model of outsourcing to a wholesale data centre is that with wholesale the tenant leases an entire fully built data centre, whereas when colocation is used the client leases a smaller area of space with connectivity, engineering services, security, cooling and power (preferably UPS such as power provided by Source UPS) to meet their individual needs. Why can't I just keep my kit on-site? There isn't anything wrong with keeping kit inside your own dedicated facility or on site. However, as an organisation draws on more computer power and has increased demands for more flexible capacity and resilient connectivity, providing the right type of data centre environment starts to become increasingly complex and therefore more expensive as well. Building, managing, and maintaining an in-house data centre requires a lot of resources both in terms of IT and CapEx. On a more practical level, it also may use up critical office space and generate noise levels that are unacceptable. Why would I want to change the existing arrangements that I have and use a colocation facility instead? Many organisations reach the point where it is not justifiable any longer to invest the effort and risk that is needed to build and then maintain their own in-house data centre. The consideration for outsourcing is often triggered by change - maybe reviewing the current IT delivery model, or perhaps something that is not directly linked to IT such as an acquisition or merger, an office move, a reallocation of costs or growth that is exerting pressure on office space. Are the same services offered by all colocation providers? Although the majority of providers might appear to offer all of the same services - cooling, connectivity, resilience and security - a closer look will reveal some important distinctions between providers. The difference between what they may claim and what you actually receive can make a huge difference to your business. What should I be looking for? Location - Is access easy for you but difficult for intruders? Resilience - Evaluate the level of resilience that is needed by your business and the what level has been built into the data centre design, processes and structure. Security - Consider the actual data centre site, the operational diligence of the operator and its access controls. Power - What about its energy efficiency? Data centres consume significant amounts of energy and that can be a concern both in terms of running costs and environmental responsibility. Connectivity - Having real cloud and connectivity options can help you choose the best combination of services for costs and resilience. Services - What types of services are available to support your business? If anything goes wrong, who can you contact? There are some providers that operate the way that a property company does, with revenue based on leased space, while others operate dark sites with sky-high, out-of-hours costs, and still others like Datum provide fully serviced colocation where client satisfaction is critical to success. Site visits and accreditation - Don't simply assume that the provider does what they claim to do - check third party, official accreditation, visit the site and dig into the way they operate and how the site's security and resilience are maintained. Business growth and flexibility - Are you tied into a fixed contract by the provider that is based on space or will you be able to grow and flex based on your power usage? Can it provide you with access to specialist service providers and a supporting ecosystem with relevant direct connections that can help to ensure that you have the necessary support when you need it for transition, growth and operation? Colocation can potentially provide you with exactly what you need for a hybrid IT setup that supports your business both effectively and at a reasonable cost. To be successful, the key lies in being able to build a trusted relationship with your colocation provider who is able and willing to work with you to fully support your business, both now and into the future.