Video blogging, like other forms of blogging, is done using the help of videos. To video blog (vlog), you can either self-host your videos or use a free service like Vimeo or YouTube to host your videos. Like in regular blogs, the video you record is visible to the public and they can comment on, share and like your videos. The main difference between vlogging and blogging is that instead of sharing information through text, you use video. Here, NRG Digital explores vlogging further.
The Benefits of Video Blogging
Depending on your approach, you can host your videos on free hosting sites like Metacafe, Vimeo, YouTube (with few limitations) and host of other options. Alternatively, you could host the content on your website and allow your users to embed the videos you post on their sites. The great thing about this approach is that it gives more exposure to your videos and brand. However, when it comes to personal video blogs, it is essential that your spoken English is excellent and that you have a good strategy for completing a video marketing plan. Media brands and professional companies sometimes hire pros to create awesome and informative videos for them. The great thing about video blogs is that you can create related video blog content strategies to educate readers and drive more traffic to your site.
It is easier for videos to go viral than it is for text content. Not so long ago, Facebook was hit with many video spams. These spams looked like ready-to-play videos. There isn’t that much ‘no text’ spam content that has ever gone as viral as the video spam went. This shows that people are more likely to watch videos on Facebook than they are willing to read the text. When taken up as a way of promoting a blog, vlogging can unveil some unbelievable results. As a business, this is one strategy you should consider taking up for more exposure. A lot of web-based companies have a video channel on YouTube. These channels help them maintain contact with their customers and get more traffic from people who are more active on YouTube than on other social sites.
Interactive and Descriptive
Vlogs are more descriptive and interactive. With the right use of visual effects, a bit of diligence when producing videos, and ensuring the videos you are creating are informative, it shouldn’t be that hard to relay your message to your audiences. Video blogging improves your ability to persuade your audiences, increasing your conversion rates. It makes it easy to convince viewers and increase sales.
It’s Great for Tutorials
Vlogs are great for people who run tutorial blogs. Tutorial blogs often require lots of text content in them – lots of text can sometimes be too much for some people. One of the best ways to teach today’s internet user is by using videos instead of text. Videos help users stay engaged. When searching for GIMP (an Adobe-Photoshop-like software) tutorials on the web, I always go for video tutorials instead of text-based ones. Why? Well, because bloggers can give a demonstration of what they are doing.
Live Video Blogging
With video technology advancing in leaps and bounds, Live Blogging has become simpler than before. Today, people can live blog events using videos. The term often used for this is “Live Streaming”. Journalists and bloggers can use this approach to stream breaking news and exciting events. The reason is that live streaming does not require the amount of time needed to write up text content for a blog. All that you need is impeccable oral skills and good presentation, and you’re done posting your video. With text blogging, you need to do a lot of reviewing to ensure that your text has no errors before publishing.
Make Money from Video
Video adverts have become quite popular. For instance, YouTube in-stream ads have become very prevalent and are getting some great response. The great thing is that you can create platforms that you can use to add advertisements on your videos. Alternatively, you could apply for YouTube’s partnership programs and use AdSense to monetise your video content.