Category: Business

July 2021 has seen a recent rise in early estimates coming in about specific metrics. These metrics include datasets involving the number of patrolled employees compared to last year at the same time. The stats show there has been a …

In this day and age of digital dispensation, securing data has become a top priority for many companies and organisations. Cybercriminals are always out to hack systems and steal information that they can use for unethical activities. That is why 

Would you say that the 4Ps are still important today? What was the impact of digital on the effectiveness of marketing and sales funnels?
The 4Ps model relies of four pillars - product, price, place and promotion - to build 

While you should never choose 'going viral' as the main goal of your video marketing campaign, this term has become the latest craze in the digital world.

Most of you, digital marketers, may already be familiar with facts like these: 

A colocation data centre is a type of managed facility that allows organisations to lease the space they need, normally within a dedicated rack or cabinet or within a separate and defined cage. The major difference between colocation and a 

Have the 4Ps been supplanted by the emergence of customer-centric trends? How have the marketing and sales funnels been changed by digital technology?

For most of the 20th Century, the 4Ps model of product, price, promotion, and place was the