What is video blogging or vlogging? It is similar to normal blogging which uses text. The difference is you use video to tell your story. You can host your videos on a personal blog or use video sharing sites like YouTube, Metacafe, Vimeo, or even Instagram. Your videos are seen by the public and can be shared, liked, and commented on. Read on for insight from Muze Creative.
Why Video Blogging Instead of Regular Blogging?
Video blogging can be done inexpensively. You can host your videos on free sites like YouTube and get started with the camera on your mobile phone. You don’t need to buy a domain name, set up a website, or do any other hard work. If you already have a site or blog, you can embed the videos on your site to better position your brand. NOTE: You should be able to fluently speak English if you are targeting the US and UK markets with your video marketing strategy. Video gives your company, or media brand, a new way to engage with your followers. Companies can have incredible videos produced by professional video creators to educate customers and increase their exposure. Video content goes viral much easier than text.
Are you having trouble getting enough traffic with your written words? Switching to video blogging increases your chances of creating viral content. As an example, have you noticed all of the “fake videos” on Facebook recently? They are simple pictures but have a play button silk-screened on top. Adding the fake play button dramatically increased clicks on the picture. This illustrates how popular video content is compared to both pictures and text. Companies and bloggers should pay attention to that fact. By using videos you increase traffic, improve engagement, and get a better response from your followers. Video allows you to leverage your content on YouTube and Facebook.
Interactive and Engaging
Video blogs get your followers engaged and interacting with you. If you produce great videos, adding a few visual effects, you can reach your audience in new ways which increase interaction. It keeps your audience engaged through your entire message, instead of jumping through the headlines and clicking away. You can persuade more viewers to take action, which increases conversions and sales.
The Power of Video Tutorials
Think about how much time it takes you to create a tutorial in text and pictures. You spend hours writing the process down step-by-step. You take pictures or screenshots to include with the text. Then you spend time formatting everything so it flows. Video blogging makes the process fast and easy. You show them how to do the project through video. You tell them step-by-step by talking about the process as you do it. Think about the video tutorials you’ve watched to learn. Video tutorials are a powerful way to engage with your followers.
Going Live – Video Blogging in Real-Time
Live streaming lets you tell the world your story as it unfolds. You don’t have to wait until you have left the beach, you can share the experience live. Live streaming lets you get the story to your followers, or customers, while the news is hot. You don’t need to sit down and type out a story, edit it, and submit it. You just start your video and start talking. Even better, your live stream video can be saved so people who don’t catch it live can watch it later. It saves you time and gets your message to your followers fast.
Making Money From Your Videos
You have probably noticed the ads displayed before, and during, videos on YouTube. Do you realize the video creators are making money from those ads, too? Most video sharing platforms offer a profit-sharing system to let you make money from your videos. You can monetise the content you create and start seeing a profit almost instantly. Video blogging allows you to engage more with your followers, reach a larger audience, get your story out faster, and provides a new income stream.